There have been some extraordinary advancements in tech in recent years. But, while we were already getting to grips with IoT devices and machine learning, one type of tech has made its way into the everyday for many of us. AI – or artificial intelligence – is increasingly being used in a diverse range of industries, from farming to marketing, media to the arts.
In fact, the AI market in the UK is worth more than £16.8 billion and is expected to grow to £801.6 billion by 2035. This showcases its prevalence and popularity right now.
One industry that’s seeing the effects of AI is online gambling. Its integration into different aspects of this digital experience has had an effect on the way games operate.
Here’s a look at some of the ways AI is changing the way we play.
Enhanced gameplay
AI-powered casino games are a fresh challenge for players and one way that the experience is enhanced is through the use of intelligent opponents. The AI algorithms analyse a player’s methods in gambling games and then the tech adapts and change its strategies in its role as the computer-based opponent.
This is unlike traditional gaming algorithms that follow a set pattern. AI learns and evolve during gameplay, creating a more challenging and engaging experience. For example, AI opponent might adjust its tactics based on how a player bets, making the game feel less predictable.
Playing against this AI opponent can be appealing for both seasoned players and those who are new to online gaming.
Personalised Game Experiences
AI has also changed the way players interact with online gambling platforms. It’s done this by modifying the game to the player. The algorithm analyses a player’s gaming habits, preferences, and skill level to tailor game settings and recommendations.
For instance, if a player frequently engages with specific themes or features, AI can suggest similar games that match their interests. This level of personalisation means that players are more inclined to have a more enjoyable and immersive experience. It also boosts player satisfaction and loyalty.
Improved safety and security
Safety and security has always been a major focus in online gambling and AI is one type of tech that’s being used to improve fairness and security. In fraud detection, for instance, AI algorithms analyse data to detect unusual patterns or behaviours that could show fraudulent activity. Where there’s something unusual, this is flagged quickly.
Random number generation
As well as safety, fairness is a huge issue for online gambling. One way that AI is being used to help with this is by randomly selecting numbers in games like online bingo. Where traditional random number generators (RNGs) have been easier to tamper with, AI-driven RNGs offer a higher level of security and unpredictability.
Machine learning models continuously update the randomisation processes, which means AI can ensure the results are truly random and cannot be altered.
Streamlined operations
Away from the gameplay itself, AI can help behind the scenes. It’s used for customer support in the form of AI-powered chatbots and virtual assistants, offering players the chance to get help quickly.
Common queries can be easily answered, like resetting passwords or explaining game rules, all without the need for human intervention.
