Mealtimes with a baby can be unpredictable one moment, a delighted giggle, the next, a spoonful of food flung across the room. But what if those frowns and puzzled expressions weren’t signs of dislike but rather curiosity? A recent study by Heinz reveals that nearly half (45%) of UK parents struggle to interpret their baby’s mealtime cues, making feeding time more stressful than enjoyable. Additionally, 48% of parents admit they would find mealtimes far more rewarding if they could better understand their baby’s reactions. Understanding Baby Cues with Expert Insight To support parents in navigating mealtimes with confidence, Heinz has…
child development
New initiative, founded by global media executive Joel Weinshanker, champions creativity as essential for child development Every Child Deserves to Dream, a newly launched initiative by philanthropist and media executive Joel Weinshanker, is committed to ensuring that every child has the opportunity to imagine, create, and thrive. Rooted in the belief that creativity is fundamental to childhood development, the initiative is making an impactful debut with a significant donation 100,000 costumes worth over £1 million to children across the UK. This initiative allows thousands of children to fully participate in World Book Day® on 6th March, fostering excitement and engagement…
As the festive season approaches, parents are often faced with an overwhelming array of toy choices. Navigating through countless options can be daunting, but the Good Play Guide is here to simplify this process. Spearheaded by the esteemed neuropsychologist and play expert Dr. Amanda Gummer, the guide features a carefully curated list of top-rated toys for Christmas. Each toy has undergone independent reviews and play-testing by children, ensuring that they not only provide joy but also foster essential skills. The emphasis of this guide is on finding toys that are not only entertaining but also facilitate a child’s growth and…