New Research Reveals Social Media’s Impact on Creative Success In a groundbreaking new study by Mastercard, conducted to celebrate its 25-year headline sponsorship of The BRIT Awards, it has been revealed that 65% of creative young people would prefer to go viral on social media than sell out Wembley Stadium. This shift highlights the growing influence of social media and the metaverse in shaping how we discover, share, and listen to music. Social Media: The New Route to Success The research indicates a significant generational divide in perceptions of success. Among young people aged 16-24, a staggering 30% believe that…
Career
Recent research from Durham University Business School and NEOMA Business School reveals that workplace gossip can seriously harm your career prospects. The study reveals that individuals who engage in gossip not only face disapproval from their colleagues but are also likely to be socially excluded, which can have detrimental effects on their career progression. The study highlights that workplace gossipers are often viewed negatively by their peers, leading to social exclusion within the company. Interestingly, the research also found that gender influences how gossipers are perceived, with women generally holding a more negative view of gossipers compared to men. The…