Building a great brand doesn’t just rely on coming up with a clever logo and tagline. Even if your business appeals to the aesthetic tastes of your audience, it might still fall short of turning new customers into loyal ones. You need more than just great visuals and a compelling value proposition to thrive, especially in an information ecosystem that’s saturated with ads both legitimate and bogus. Today’s consumer is more careful in selecting brands to rely on so it’s crucial to put more time and effort into building trustworthiness. Trust is critical to the life of your business. Without…