New Research Reveals Social Media’s Impact on Creative Success In a groundbreaking new study by Mastercard, conducted to celebrate its 25-year headline sponsorship of The BRIT Awards, it has been revealed that 65% of creative young people would prefer to go viral on social media than sell out Wembley Stadium. This shift highlights the growing influence of social media and the metaverse in shaping how we discover, share, and listen to music. Social Media: The New Route to Success The research indicates a significant generational divide in perceptions of success. Among young people aged 16-24, a staggering 30% believe that…