New Survey Reveals Knowledge Gaps in Natural Materials A recent survey has uncovered a significant knowledge gap among UK consumers regarding the origins of natural materials, such as cork, bamboo, and rubber. Alarmingly, only about half of respondents could accurately identify which of these materials is derived from trees. The confusion extends to textiles, where misconceptions abound about the sources of materials. For instance, more than twice as many individuals mistakenly believed that cotton, an agricultural crop, is sourced from forests, compared to those who recognized that viscose, which is primarily derived from trees, has a forestry origin. While 8%…