U.S. Polo Assn., the official brand representing the United States Polo Association (USPA), is excited to unveil its sporty, timeless, and vividly colourful Fall-Winter 2024 Collection.
Inspired by the breathtaking landscapes and rich history of Salt Lake City, this collection pays homage to the season’s warm, festive atmosphere and the spirit of giving. The global photoshoot showcases stunning snow-capped mountain backdrops and picturesque settings in the foothills of the Rocky Mountains. Models and polo players are featured in the latest U.S. Polo Assn. styles, capturing moments of family and friends enjoying the great outdoors and snuggling by the fireside.
The backdrop of Salt Lake City’s iconic winter scenery highlights the warmth and authenticity of the brand’s clothing and accessories. The collection, with its emphasis on comfort, practicality, and style, aims to be a staple for all types of winter occasions, whether you’re exploring the mountains or gathering indoors with loved ones.
Cold-Weather Classics and Thoughtful Gifts
The Fall-Winter 2024 Collection boasts an extensive range of cold-weather essentials, including knitted sweater polos, quilted jackets, cable-knit cardigans, and comfortable flannels. Additionally, must-have denim, eye-catching puffer vests, and bold jackets serve as stylish additions to personal wardrobes or thoughtful gifts for the whole family. The collection’s bright, vibrant colours and versatile styles aim to make every piece perfect for both functional daywear and standout statement outfits during the festive season.
This collection also offers a variety of fun accessories that are synonymous with the U.S. Polo Assn. brand. Key items include sport-inspired watches, fashionable hats, essential handbags, and trendy footwear. These pieces, crafted with attention to detail, reflect the brand’s commitment to blending fashion with practicality. Each accessory is designed not only to complement the seasonal apparel but also to enhance personal style.
Creating Meaningful Moments
“While our Fall-Winter 2024 Collection aims to enhance individual wardrobes, it also focuses on fostering meaningful moments among family and friends during the holidays,” stated Jessica Ramesberger, Executive of Merchandising and Design for U.S. Polo Assn. “We have curated accessories and seasonal staples that embody the festive spirit, ensuring that each signature piece brings joy and style to any holiday gathering.”
The thoughtfully designed garments and accessories in this collection encourage the creation of unforgettable moments. Each item is infused with the spirit of the holidays, bringing families and friends together to celebrate the warmth and joy of the season. The goal is to go beyond just providing fashion – it’s about fostering connections and enhancing experiences during this special time of year.
Global Availability and Timeless Fashion
The latest collection is available worldwide, both in-store and online. Each item reflects a blend of warmth and style, featuring fashion-forward yet timeless designs that embody the brand’s authentic connection to the sport of polo. Notably, the collection includes pieces from U.S. Polo Assn.’s sustainability initiative, USPA Life, which reinforces the brand’s commitment to ethical fashion choices and environmentally conscious production.
Celebrating Tradition and Innovation
“With the debut of our Fall-Winter 2024 collection from the picturesque Rockies and the timeless allure of Salt Lake City, our Design Team has once more elevated creativity, reimagining our signature all-American style into dynamic, sport-inspired fashion that resonates with consumers across 190 countries said J. Michael Prince, President and CEO of USPA Global, the entity responsible for managing and marketing the globally recognised U.S. Polo Assn. brand. “Every season, U.S. Polo Assn. celebrates its rich tradition and vibrant spirit with an innovative new collection that reinforces our authentic connection to polo while providing fashionable consumers with the styles and colours they desire.”
Sport-Inspired Style
Globally acclaimed for its authentic, sport-inspired aesthetic, U.S. Polo Assn. continues to incorporate its signature red, white, and blue stripe detail. The Fall-Winter 2024 Collection upholds this tradition, offering bold and fresh assortments that combine unique styling, high-quality fabrics, and seasonal comfort. The brand’s designs are known for balancing functionality with fashionable elegance, allowing consumers to embrace their personal style while remaining connected to the sporting heritage that U.S. Polo Assn. is celebrated for.
By fusing its strong historical roots with contemporary fashion trends, U.S. Polo Assn. has created a collection that resonates with both the seasoned customer and the new generation of style-conscious consumers. The Fall-Winter 2024 Collection marks yet another milestone in the brand’s ongoing commitment to delivering timeless, high-quality pieces with a modern twist.
