Political strategist Alberto Lage and psychologist Iracema Rezende grounded the book in their direct experience of Brazilian campaigns. They look at the psychological forces that shape how candidates behave under pressure and argue that those forces are at work in leadership and decision-making far outside the political arena. “Inside the Candidate’s Head: The Psychology of Running for Office – Lessons from Brazil’s Campaign Trenches” is now available in English. The book topped Amazon Brazil’s charts after its Portuguese release and went on to reach readers across Latin America and Spain through a Spanish edition. Lage and Rezende published the original,…