Global icon and entrepreneur Khloé Kardashian has partnered with Luxe Brands to launch her first-ever signature fragrance, XO Khloé. Debuting today at the renowned luxury retailer Harrods in the UK, the fragrance will arrive exclusively at Ulta Beauty in the US on 1st December.
A Fragrance Inspired by Khloé
The XO Khloé brand reflects Khloé Kardashian’s personal journey, embodying her positive energy and the light she shares with the world. Designed to showcase Khloé’s evolution as an entrepreneur, sister, and mother, the fragrance highlights her intentional and hands-on approach to every project. From the exquisite bottle design to the captivating campaign, XO Khloé goes beyond traditional fragrance offerings, presenting a luxurious blend of experiential storytelling and high-end artisan perfumery.
“Creating this fragrance has been such a special journey for me,” shares Khloé Kardashian. I aimed to ensure every aspect of XO Khloé was thoughtfully crafted and meaningful.” From the bottle design to the campaign, I was deeply involved in the process. The scent was crafted with great care to ensure it was perfect, and I am so proud of the result. I cannot wait to share it with everyone!”
The Scent: A Masterpiece in Modern Perfumery
XO Khloé was developed by two celebrated perfumers: Master Perfumer Alberto Morillas and Senior Perfumer Clément Gavarry of Firmenich. Together, they created an olfactive masterpiece that bridges high-end artisan perfumery with contemporary appeal. The fragrance is an addictive and sensual floral composition, featuring a delicate bouquet of crystallised rose petals, tantalising notes of praline, and an alluring base of sexy musks and soft woods.
Luxe Brands: Redefining the Fragrance Landscape
“Khloé is one of the most influential figures globally,” states Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer at Luxe Brands. Her vision has the ability to transform and redefine the fragrance industry. With XO Khloé, we aimed to deliver not only a luxurious scent but also an immersive brand experience that resonates with her audience worldwide. Harrods will anchor our global launch, and Ulta Beauty will deliver an unparalleled experience stateside. This is the foundation for a premium, legacy fragrance brand.
Tony Bajaj, CEO of Luxe Brands, adds: “At Luxe Brands, our focus is on building timeless and enduring brands.” From the outset, our goal was to develop a high-quality fragrance that inspires consumers globally, executed with innovation and excellence. Partnering with Khloé on XO Khloé has surpassed our expectations. The demand for this fragrance is extraordinary, and we look forward to its continued rollout in Spring 2025 and beyond.”
Global Expansion Plans
XO Khloé launches today at Harrods in the UK, followed by its exclusive debut at Ulta Beauty in the US on 1st December. The fragrance is set to launch in additional major markets, including Europe, Australia, and Mexico, by Spring 2025. With its luxurious design and captivating scent, XO Khloé is set to make a lasting impression on the global fragrance market.
Behind the Vision
The process of creating XO Khloé was not just a product launch but a creative journey reflecting Khloé’s values and identity. Every element of the fragrance, from its design to its olfactive signature, was meticulously curated to align with Khloé’s vision of modern luxury and timeless elegance. This attention to detail ensures the fragrance appeals to both her loyal fans and new customers seeking something extraordinary in the world of luxury scents.
