Fashion Beauty

Revolutionising Haircare: The ONE Brush for Every Hair Type ONE Hairstyling has been designing innovative hairbrushes for both professional and retail markets for over 12 years. However, one common issue remained: no single brush could meet the diverse needs of all hair types. Until now. The ONE Brush is here to change the game. It is the world’s first hairbrush with patented adjustable bristle technology, offering the perfect solution for every hair type, from fine and fragile to thick, curly, coily, and textured hair. The Science Behind The ONE Brush For years, hairbrushes have come in a one-size-fits-all design, which…

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Celebrating Resilience, Empowerment, and Self-Expression through Art, Beauty, and Film e.l.f. Beauty is proud to unveil the latest episode of its acclaimed Show Your(s)e.l.f. film series, starring Viktoria Modesta, the pioneering bionic pop artist. The episode will be presented on December 5th as part of the Tribeca Festival at Art Basel Miami Beach, marking an exciting milestone for e.l.f. in its mission to highlight self-expression, inclusivity, and the boundless potential of resilience. This collaboration between e.l.f. and Tribeca Festival celebrates the synergy between art, beauty, and cinematic storytelling. Empowering Stories through Art and Film The Show Your(s)e.l.f. film series was…

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Global icon and entrepreneur Khloé Kardashian has partnered with Luxe Brands to launch her first-ever signature fragrance, XO Khloé. Debuting today at the renowned luxury retailer Harrods in the UK, the fragrance will arrive exclusively at Ulta Beauty in the US on 1st December. A Fragrance Inspired by Khloé The XO Khloé brand reflects Khloé Kardashian’s personal journey, embodying her positive energy and the light she shares with the world. Designed to showcase Khloé’s evolution as an entrepreneur, sister, and mother, the fragrance highlights her intentional and hands-on approach to every project. From the exquisite bottle design to the captivating…

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New Survey Reveals Knowledge Gaps in Natural Materials A recent survey has uncovered a significant knowledge gap among UK consumers regarding the origins of natural materials, such as cork, bamboo, and rubber. Alarmingly, only about half of respondents could accurately identify which of these materials is derived from trees. The confusion extends to textiles, where misconceptions abound about the sources of materials. For instance, more than twice as many individuals mistakenly believed that cotton, an agricultural crop, is sourced from forests, compared to those who recognized that viscose, which is primarily derived from trees, has a forestry origin. While 8%…

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