Zendbox, a prominent provider of eCommerce fulfilment services, has revealed that offering later order cut-off times significantly boosts eCommerce conversion rates, customer loyalty, and revenue. Recent findings show that 35% of online orders are made between 4pm and 9pm, prompting the company to introduce a new 10pm order cut-off time. This move has enabled merchants to provide next-day delivery to more shoppers, resulting in a 15% average increase in conversion rates for its clients.
James Khoury, the founder and CEO of Zendbox, stated: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
He added that it is challenging for many eCommerce companies to implement later cut-off times due to the need for sophisticated technology, warehouse infrastructure, and carrier relationships. “Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough,” Khoury explained.
Rob Whitfield, founder of Complete Strength, has seen a positive impact on his business thanks to Zendbox’s 10pm cut-off time. “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
Zendbox partners with well-known brands such as PRIME, USN, Puresport, and fourfive. In 2023, the company processed over three million orders, linking retailers’ sales platforms like Shopify, eBay, and Amazon to Zendportal, its technology for managing warehousing, inventory, and analytics. This system helps businesses optimise their operations and provides better insight into their supply chains.
