Global bakery brand teams up with Premier League club to expand international presence Paris Baguette, a subsidiary of SPC Group, has officially partnered with English Premier League football club Tottenham Hotspur. This strategic collaboration marks a significant step in Paris Baguette’s global sports marketing initiatives, aiming to strengthen its brand presence in key international markets. Founded in 1882, Tottenham Hotspur is one of England’s most prestigious football clubs, boasting a strong domestic and global fan base. The club’s roster includes South Korean national team captain and Tottenham’s own captain, Son Heung-min, along with emerging talent Yang Min-hyuk and world-class players…