As consumer reliance on reviews continues to shape purchasing decisions, the research reveals that while images can significantly enhance review helpfulness, this effect is not universal and depends on several critical factors. Online reviews have become a fundamental aspect of the online shopping journey. Consumers often rely on the experiences of others to make informed decisions about products and services. In response, many online retailers encourage customers to include images in their reviews, believing that this visual content will boost credibility and engagement. However, this new study, which analyzed over 97,000 Amazon reviews and more than 6,000 images, shows that…
E-Commerce
Embracing the Future of E-Commerce As technology evolves and consumer preferences shift, businesses must adapt to new platforms. TikTok Shop, an innovative feature of the popular social media app, is revolutionising online shopping. Ecoegg, led by founder Dawn, is excited to be part of this transformation. A Legacy of Success with QVC Since its inception in 2010, Ecoegg has partnered with QVC to showcase its eco-friendly cleaning solutions. Dawn’s dedication to high-quality products has made Ecoegg a favourite on QVC, helping to build a loyal customer base through real-time demonstrations. Recently, Ecoegg has expanded its reach to Italy via QVC,…