Billo, a leading user-generated content (UGC) platform in the United States, is broadening its global reach by launching its creator network in the United Kingdom, Canada, and Australia. This strategic expansion provides brands with access to a diverse and highly skilled talent pool, enabling them to produce engaging, localized video content that resonates with their specific target audiences. Since its inception, Billo has helped brands create over 200,000 high-quality UGC videos, distributed $8.3 million in payments to creators, and collaborated with 22,000 businesses. By expanding into these new markets, Billo continues its mission of strengthening the creator economy while making…
Influencer Marketing
A New Era for Influencer Marketing Analytics Primetag, a leading platform for analytics and ROI measurement in influencer marketing, has announced the UK release of its pioneering Influence to Store Analytics solution. This innovative tool brings a transformative level of transparency to the influencer economy, enabling brands to directly link influencer activities to both e-commerce sales and in-store visits. For the first time, brands can achieve a comprehensive omnichannel view of how influencer engagement drives customer behaviour across digital and physical spaces. The influencer marketing industry, while still relatively young compared to traditional advertising channels, is growing at an unprecedented…