A New Era for Influencer Marketing Analytics Primetag, a leading platform for analytics and ROI measurement in influencer marketing, has announced the UK release of its pioneering Influence to Store Analytics solution. This innovative tool brings a transformative level of transparency to the influencer economy, enabling brands to directly link influencer activities to both e-commerce sales and in-store visits. For the first time, brands can achieve a comprehensive omnichannel view of how influencer engagement drives customer behaviour across digital and physical spaces. The influencer marketing industry, while still relatively young compared to traditional advertising channels, is growing at an unprecedented…
ROI
Liftoff, a leader in mobile marketing and advertising, has announced the release of Cortex, its next-generation machine learning (ML) platform designed to enhance the effectiveness of mobile ad campaigns. By employing advanced neural network models, Cortex takes a significant leap forward in optimizing ad spend and improving campaign results, setting a new standard in mobile advertising technology. The Power Behind Cortex: Advanced Neural Networks Built upon years of innovation and technological refinement, Cortex offers advanced computing capabilities, processing data at more than ten times the capacity of traditional logistic regression models. This increase in processing power enables Cortex to recognize…