Liftoff, a leader in mobile marketing and advertising, has announced the release of Cortex, its next-generation machine learning (ML) platform designed to enhance the effectiveness of mobile ad campaigns. By employing advanced neural network models, Cortex takes a significant leap forward in optimizing ad spend and improving campaign results, setting a new standard in mobile advertising technology.
The Power Behind Cortex: Advanced Neural Networks
Built upon years of innovation and technological refinement, Cortex offers advanced computing capabilities, processing data at more than ten times the capacity of traditional logistic regression models. This increase in processing power enables Cortex to recognize complex patterns, which enhances its ability to predict outcomes with greater accuracy. By utilizing unique signals from Liftoff’s proprietary platform—including the Vungle Monetize SDK and GameRefinery insights—Cortex can make precise predictions in a complex and competitive ad environment, ultimately boosting high-value conversions for advertisers.
Driving Superior Ad Performance
Jeremy Bondy, CEO of Liftoff, expressed his enthusiasm for the launch of Cortex. Cortex marks a monumental advancement in mobile advertising technology. At Liftoff, we measure success by the business outcomes we deliver to our partners, and Cortex is already setting a new benchmark for performance,” Bondy said. “These deep learning models allow us to leverage more data from our platform, optimizing campaigns for maximum results. They also improve our responsiveness to market changes, which is essential in today’s dynamic landscape. This innovation expands growth potential across Liftoff’s entire platform.”
Measurable Impact in Early Performance
Cortex has demonstrated remarkable improvements in early-stage testing, leading to significant gains for clients. On average, campaigns utilizing Cortex have reported a 23% reduction in Cost Per Install (CPI), a 21% reduction in Cost Per Acquisition (CPA), and a 16% increase in Return on Ad Spend (ROAS).
South Korean game developer Playlinks has experienced notable success with Cortex. “Leveraging its robust ML capabilities, Cortex has achieved impressive ROAS results compared to other networks, with nearly 80% of new user acquisitions on iOS,” noted Seokyung Lee, Marketing Manager at Playlinks. Its support for optimization and creativity has consistently impacted our campaign results in a positive way.”
Similarly, Bigo Live, a global live streaming platform, praised Cortex’s ability to meet advertisers’ needs. “Thanks to Cortex and Liftoff’s ongoing development of optimization methods, we have seen a significant decrease in CPI and improvement in user retention,” said a representative from Bigo Live.
Key Features and Benefits of Cortex
Cortex offers advertisers a range of advanced features designed to maximize ad performance and efficiency:
- Enhanced Data Processing: Cortex processes significantly larger datasets, enabling accurate decision-making on where and when to place bids, driving better ad performance.
- Improved Adaptability: With rapid response to market shifts, Cortex updates its data in real-time, allowing advertisers to make quick, data-backed decisions even with limited data points.
- Increased Efficiency: By automating aspects of campaign management, Cortex allows advertisers to focus more on strategic planning and creative development.
Maximizing ROI with Data-Driven Precision
Through its data-driven approach, Cortex empowers advertisers to achieve superior return on investment by identifying the most effective channels, audiences, and creative elements. Liftoff’s Cortex enables clients to gain a competitive edge in the fast-paced world of mobile advertising, setting the stage for ongoing growth and innovation across the industry.
