Sichuan heritage

A Cultural Bridge in the Heart of New York Wuliangye, one of China’s most renowned baijiu producers, has taken centre stage in New York’s iconic Times Square with the launch of a captivating 3D advertisement. Featuring a lovable animated panda, this visual spectacle delivers a heartfelt message of harmony and cultural unity to welcome 2025. The campaign underscores Wuliangye’s commitment to bridging cultural divides and fostering international collaboration. The panda, a cherished symbol of China and global peace, represents Wuliangye’s heritage rooted in Sichuan Province. This region, famous for being the natural habitat of giant pandas, also serves as the…

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