Years ago, streaming services started to become the norm in terms of how people consume content. Gone were the days of live TV, with people choosing to have certain subscriptions, choosing when and where to watch their favourite shows, and not having to rely on the schedule of live TV. Other platforms, such as YouTube, have given people various ways to consume content as and when they choose to. Because of this, different companies realised there was an opportunity here to advertise in this way. For example, companies include sponsorship in exclusive shows, such as vehicles or technology. It’s a…