Years ago, streaming services started to become the norm in terms of how people consume content. Gone were the days of live TV, with people choosing to have certain subscriptions, choosing when and where to watch their favourite shows, and not having to rely on the schedule of live TV.
Other platforms, such as YouTube, have given people various ways to consume content as and when they choose to. Because of this, different companies realised there was an opportunity here to advertise in this way. For example, companies include sponsorship in exclusive shows, such as vehicles or technology.
It’s a great way to advertise as they’ll see the product without sometimes even realising it’s being advertised. Doing this throughout a season or two of a show starts to bed in the idea of the product you’re looking to sell.
In this article, we’ll be taking a look at how companies have leveraged streaming sites to diversify the products they’re offering.
Building trust
Using streaming services to advertise your product can be a great way to build trust with your customers. Streaming has opened up the door to finding new ways of interacting with audiences, allowing companies to build stronger, more authentic connections that go beyond a simple transaction.
Essentially, if you’re watching a show for multiple episodes and your favourite character is using a certain product over and over, this can build a good relationship with you and that company, as you’ll also then want to use the product just like the character.
How companies advertise
In the world of advertising, it’s a constant, paced environment, and if you don’t keep up with the times, you’ll likely be left behind. Not only have companies started advertising their product via streaming platforms and TV shows, but also via brand deals with content creators on websites such as YouTube and Twitch.
These days, content creators are often either gifted or paid to review certain products on their videos, and if all goes well, this one-off gift or payment can bring in significant new customers for the company.
Take a tech YouTube channel, for example, a smaller brand gifts the creator their latest smartphone to test out and do a review. The creator likes the product and gives it a stellar review; all of a sudden, the millions of people viewing that video will see that it’s a great product to buy. By simply sending out that one product, you’ve opened the door for those millions of people to become customers. Now, not every single one of those viewers will buy the product; however, even if just a few do, you’ve made that money back and some.
Increased immersion
Online casinos leverage streaming technology to deliver live casino games, creating immersive, real-time experiences. We spoke to Lewis Crane, who mentioned that the highest rated live dealer casinos feature high-quality video and interactive features to engage players, boosting trust and excitement. This blend of convenience and authenticity attracts more users, enhancing player retention and revenue. Streaming truly revolutionises online gambling entertainment.
Partnerships
Companies have now started doing partnerships with both shows and creators, agreeing to a contract in exchange for them using the product in all videos or streams. For example, a drinks company agreeing that their drink be shot on a podcast or a clothing brand agreeing to be worn throughout the show. This ensures that each time someone views the content, they’re being shown the product time and time again, linking that product with something they enjoy.
Targeting a new audience
As people shift in how they consume content, streaming services are now targeted at a younger audience. Whilst some companies already have established connections with the older generations, they can use this method to start making connections with younger viewers who may not watch live TV at all.
These companies have used these new streaming services to their advantage, targeting new audiences in a new way that works for both the audience and the companies. They’re able to advertise their product as they see fit whilst also ensuring the viewers’ experience isn’t affected.
This also allows creators to benefit from it as they’ll regularly get sponsorships or paid promotions, allowing everyone to benefit from this new way of advertising.
What’s one piece of advertisement you’ve seen on a streaming platform that you’ve enjoyed?
