For tradesmen across the UK, online lead generation has replaced old advertising models. With homeowners turning to Google to find skilled workers, verified enquiries and search visibility now outweigh the benefits of paid directories. Fatrank and PromoSEO stand at the forefront, each offering a no-risk, pay-on-results plan. Fatrank provides tradesmen with exclusive, verified job leads, while PromoSEO’s SEO-optimised sites generate organic, high-intent customer enquiries. In contrast to Checkatrade and MyBuilder, both eliminate the need for recurring payments, bidding struggles, and ineffective advertising spend. The Shift in UK Tradesman Lead Generation The UK trades industry has moved away from paid listings…
Marketing & Advertising
Renowned PR expert, journalist, and media consultant Fiona Scott has been awarded the Solo Entrepreneur of the Year title at the South West Business & Community Awards. This prestigious honour celebrates her outstanding contributions to the media and public relations industry, as well as her unwavering commitment to supporting businesses and individuals across the UK. Since launching her independent PR consultancy in 2008, Fiona has established herself as a leading figure in the media landscape. Having transitioned from her role as a TV series producer after redundancy, she has since worked with a diverse range of businesses, supported numerous media…
You must be confused about whether to invest in search engine optimization. As a business owner, you must be primed to grow your company through various digital marketing channels, which may weigh the benefit of organic internet searchability. Similarly, to remain competitive in the market, businesses must adjust their digital presence to be more visible, available, and valuable to their customers. One crucial way to do that is to emphasize SEO for your company’s official site. However, you must be wondering what the real value of SEO is. In this article, you will discover the benefits of SEO within a…
Creating effective marketing materials means thinking beyond just one medium. If you want your message to really stand out, it’s essential to design banner ads and posters that complement each other. Here are some key tips to help you achieve that. 1. Know Your Brand Start by considering your brand. What are its core values? What message do you want to share? Your banner ads and posters should reflect the same brand identity. For instance, banner ad designs that incorporate your brand colors can enhance recognition and create a cohesive look. Consistency in colors, fonts, and imagery makes your brand…