U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has reaffirmed its commitment to the prestigious Dubai Polo Gold Cup by serving as the Official Apparel Sponsor for the second consecutive year. Held at the iconic Al Habtoor Polo Club from 5–22 February 2025, the event brought together elite polo teams, global enthusiasts, and premium lifestyle experiences.
In collaboration with Aydinli Group, U.S. Polo Assn.’s exclusive brand partner in the Middle East, the sport-inspired label provided performance jerseys for multiple teams, branded apparel for on-site staff, and exclusive gifts for the finalists. As a highlight of the tournament’s signature divot stomp, spectators were treated to a special giveaway of U.S. Polo Assn. branded caps, adding to the excitement of the event.
A Thrilling Tournament with a Nail-Biting Finale
Spanning two action-packed weeks, the Dubai Polo Gold Cup delivered world-class polo, vibrant entertainment, and a luxurious social atmosphere. The championship match saw a dramatic face-off between two exceptional teams the UAE Polo Team and Jehangiri Polo. In a gripping contest that kept spectators on the edge of their seats, the UAE Polo Team emerged victorious with a narrow 9-8 win, securing their name on the coveted Gold Cup trophy.
Beyond the sport itself, the tournament captivated attendees with a rich blend of international musical performances, gourmet culinary offerings, and exclusive retail experiences. Thousands of spirited fans gathered at the venue, reinforcing the Dubai Polo Gold Cup’s reputation as one of the premier polo events on the global circuit.
A Continued Commitment to Polo and Heritage
As a longstanding supporter of the sport, U.S. Polo Assn. continues to strengthen its ties with premier polo events worldwide. J. Michael Prince, President and CEO of USPA Global, highlighted the significance of this partnership, stating: “We are thrilled to continue our role as the Official Apparel Sponsor of the Dubai Polo Gold Cup, one of the most prestigious polo tournaments in the UAE. This event perfectly aligns with our mission to honour the heritage of the sport while bringing the U.S. Polo Assn. brand to a global audience. The Middle East is a key market for us, and we are proud to showcase our sport-inspired style to polo fans and consumers alike.”
The Dubai Polo Gold Cup, founded in 2009 by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, has evolved into a landmark event on the international polo calendar. Its stature now rivals prestigious tournaments in Argentina, Spain, the United Kingdom, and the United States, attracting top-tier players and enthusiasts from around the world.
Aydinli Group’s Role in Strengthening Brand Presence
The partnership between U.S. Polo Assn. and Aydinli Group has been instrumental in elevating the brand’s presence in the Middle East. Seref Safa, Chairman of the Board at Aydinli Group, expressed his enthusiasm for the collaboration, stating: “It is an honour to represent U.S. Polo Assn. in the UAE, and the Dubai Polo Gold Cup serves as the perfect platform to showcase the brand’s deep-rooted connection to the sport. This tournament brings together some of the world’s finest polo teams and ponies, creating a prestigious event that blends sportsmanship and style something that defines both polo and U.S. Polo Assn.”
With its continued support of world-class polo tournaments, U.S. Polo Assn. reaffirms its dedication to the sport’s legacy while reinforcing its position as a leading global lifestyle brand.
