Creating effective marketing materials means thinking beyond just one medium. If you want your message to really stand out, it’s essential to design banner ads and posters that complement each other. Here are some key tips to help you achieve that. 1. Know Your Brand Start by considering your brand. What are its core values? What message do you want to share? Your banner ads and posters should reflect the same brand identity. For instance, banner ad designs that incorporate your brand colors can enhance recognition and create a cohesive look. Consistency in colors, fonts, and imagery makes your brand…