Growing Awareness of Generative AI A recent survey reveals that awareness of Generative AI (GenAI) tools, including ChatGPT, Microsoft CoPilot, and Google Gemini, has reached 83% among adults in the UK. Despite this widespread awareness, there is a growing call for transparency regarding the environmental impact of these technologies. Notably, 45% of respondents desire legislation requiring companies to disclose the environmental and climate change implications of their GenAI systems. Environmental Concerns on the Rise The increase in environmental concerns stems from the fact that GenAI systems heavily depend on data centres, which predominantly operate on fossil fuels, thereby exacerbating carbon…