StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, has officially unveiled its groundbreaking AI-powered video commerce platform, designed to transform how brands connect with and engage customers online. The newly launched platform equips eCommerce brands and retailers with cutting-edge tools to create immersive storytelling experiences, shoppable videos, and live commerce events, offering consumers dynamic and personalised shopping journeys. The growth of video content and the shift in consumer behaviour towards more visual, authentic, and interactive shopping experiences has led to increased demand for innovative solutions. StoryStream’s new video commerce solution directly addresses this need, enabling brands to…
customer engagement
Just Eat Takeaway.com Taps AI for Retail Media Expansion Just Eat Takeaway.com, one of the largest online food delivery platforms in the world, has announced a new global partnership with Rokt, a leader in ecommerce technology. The collaboration will see Just Eat Takeaway.com introduce retail media capabilities on the order confirmation pages of its platforms, including its well-known brands like Just Eat in the UK, Lieferando in Germany, and Grubhub in the US. This marks the first time the company has launched a retail media programme across its entire global portfolio, leveraging Rokt’s machine learning and artificial intelligence (AI) technologies.…