Just Eat Takeaway.com Taps AI for Retail Media Expansion
Just Eat Takeaway.com, one of the largest online food delivery platforms in the world, has announced a new global partnership with Rokt, a leader in ecommerce technology. The collaboration will see Just Eat Takeaway.com introduce retail media capabilities on the order confirmation pages of its platforms, including its well-known brands like Just Eat in the UK, Lieferando in Germany, and Grubhub in the US.
This marks the first time the company has launched a retail media programme across its entire global portfolio, leveraging Rokt’s machine learning and artificial intelligence (AI) technologies. By delivering tailored advertising content through order confirmation pages, the initiative aims to provide advertisers with unique opportunities to connect with customers while enhancing their overall shopping experience.
Reaching a Global Audience
Just Eat Takeaway.com serves more than 82 million active customers worldwide, with operations spanning 19 countries, including major markets such as the Netherlands, Spain, Canada, and Australia. Through the partnership, endemic and non-endemic advertisers will be able to access this vast audience, ensuring that their messages are both relevant and timely.
Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com, shared her thoughts on the partnership: “Rokt’s proven track record in retail media makes them a trusted partner for this global initiative. Their expertise will allow us to offer advertisers the tools they need to deliver personalised messages, ensuring a seamless and meaningful customer experience while contributing to our mission of everyday convenience.”
Rokt’s Growing Influence in Ecommerce
Rokt, a global leader in ecommerce advertising, has powered over 6 billion transactions for prominent brands like ASOS, Macy’s, and Vinted. Its AI-driven approach enables advertisers to leverage first-party data, offering customers tailored experiences without compromising on privacy or trust.
Marc Allsop, Head of EMEA at Rokt, commented on the collaboration: “We’re thrilled to collaborate with Just Eat Takeaway.com, a platform that connects with 90% of UK food delivery users and a large portion of the under-40 demographic. This partnership reflects our commitment to helping advertisers deliver impactful messages on a global scale.”
A Step Forward for Personalised Advertising
The partnership enables advertisers to place messages on order confirmation and tracking pages, critical touchpoints where customer engagement is high. By integrating Rokt’s technology, Just Eat Takeaway.com gives advertisers access to a valuable audience while maintaining control over the type of content displayed.
This innovative retail media programme represents a shift in how digital advertising is approached in ecommerce. By leveraging cutting-edge AI and machine learning, Just Eat Takeaway.com is not only driving revenue growth but also redefining customer experience standards.
Driving Revenue and Customer Loyalty
This collaboration strengthens Just Eat Takeaway.com’s position as a leader in food delivery and retail media innovation. As the digital advertising landscape continues to evolve, partnerships like this demonstrate the power of data-driven strategies to meet the needs of modern consumers while providing brands with meaningful engagement opportunities.
