Rising Influence of AI and Virtual Influencers: Virtual influencers, created through artificial intelligence or computer software, have gained immense popularity on platforms like Instagram. Consequently, they lead to significant earnings for their creators. Major brands like BMW and Balenciaga have already embraced these virtual influencers, recognising their potential. A recent study explored the earnings potential of the top 60 ‘human replica’ AI influencers, evaluating their potential earnings per sponsored post by analysing follower numbers. As a result, the study revealed how lucrative virtual influencer marketing can be. Top-Earning Virtual Influencers 1. Lu do Magalu (@magazineluiza) Lu do Magalu leads the pack…