Rabanne, a name synonymous with audacious creativity and boundary-pushing innovation, proudly announces global superstar Gigi Hadid as the new ambassador for Million Gold For Her. This appointment marks a significant milestone for the brand, as it introduces the first fragrance in a groundbreaking new collection designed to capture the essence of modern femininity.
Gigi Hadid: The Perfect Ambassador
Gigi Hadid, a global icon renowned for her multifaceted career as a supermodel, TV presenter, and entrepreneur, is the perfect embodiment of Rabanne’s ethos. Her dynamic presence and authentic self-expression align seamlessly with the brand’s vision of celebrating individuality and empowerment. With over 78 million followers on Instagram, Gigi Hadid is a beacon of influence and inspiration for women around the world.
A New Era in Fragrance
Million Gold For Her represents a new era in fragrance innovation, housed in a striking bottle adorned with the XL link from Rabanne’s iconic jewelry. The fragrance is crafted to evoke the most exhilarating facets of femininity, with a scent profile that balances boldness and allure. The luxurious gold packaging underscores the fragrance’s powerful and glamorous nature, capturing attention and imagination.
Campaign Highlights and Creative Vision
In a campaign designed to electrify and captivate, Gigi Hadid takes centre stage in a series of visually stunning adverts. The campaign, crafted by acclaimed photographers Mert Alas and Manu Cossu, features Beyoncé’s empowering anthem “Pure/Honey.” This dynamic pairing sets the stage for a bold visual experience, highlighting Gigi Hadid’s captivating presence and the fragrance’s radiant allure. The choice of music and imagery reflects the essence of Million Gold For Her, celebrating a new era of confidence and self-expression. This bold musical choice further accentuates the campaign’s theme of fearless self-expression and success. Dressed in a glittering golden Rabanne gown adorned with Swarovski crystals, Gigi Hadid epitomises the confidence and allure of Million Gold For Her.
Gigi Hadid’s Reflection on Million Gold For Her
“Million Gold For Her encapsulates everything that Rabanne stands for — it’s powerful, beautiful, and unapologetically bold,” says Gigi Hadid. “The fragrance strikes a perfect balance with its rose, lavender, and salty mineral musk notes. I appreciate how it blends feminine and masculine elements, mirroring the duality of my personality.”
Jerome Leloup on the New Partnership
Jerome Leloup, Vice President of Rabanne, reflects on this new partnership: “Gigi Hadid brings to life the spirit of our heritage. She channels the essence of iconic Rabanne muses like Jane Birkin and Jane Fonda, while also infusing the campaign with her unique personality. Her presence as our ambassador is a testament to the modern Rabanne woman — dynamic, fearless, and radiant.”
Celebrating Empowered Femininity
The Million Gold For Her campaign not only introduces a new fragrance but also invites women everywhere to embrace their own individuality and assert their presence boldly. Gigi Hadid’s role in this campaign is more than just a representation of a fragrance; it’s a celebration of the empowered and modern woman that Rabanne seeks to inspire.
