A New Era for Influencer Marketing Analytics Primetag, a leading platform for analytics and ROI measurement in influencer marketing, has announced the UK release of its pioneering Influence to Store Analytics solution. This innovative tool brings a transformative level of transparency to the influencer economy, enabling brands to directly link influencer activities to both e-commerce sales and in-store visits. For the first time, brands can achieve a comprehensive omnichannel view of how influencer engagement drives customer behaviour across digital and physical spaces. The influencer marketing industry, while still relatively young compared to traditional advertising channels, is growing at an unprecedented…