Recognising Excellence in Digital Marketing Novi, a leading UK digital marketing agency, has been honoured at the UK Paid Media Awards 2025, winning Travel/Leisure Campaign of the Year for its exceptional work with English Lakes Hotels. This prestigious award recognises Novi’s ability to leverage data-driven strategies, enhance audience engagement, and drive commercial success through innovative paid media campaigns. The campaign delivered remarkable results, achieving a 201% increase in conversion value and a 229% year-on-year uplift, positioning English Lakes Hotels as a premier hospitality brand. By balancing key performance metrics with cost efficiency, Novi ensured sustainable growth while maintaining a strong…