Recognising Excellence in Digital Marketing
Novi, a leading UK digital marketing agency, has been honoured at the UK Paid Media Awards 2025, winning Travel/Leisure Campaign of the Year for its exceptional work with English Lakes Hotels. This prestigious award recognises Novi’s ability to leverage data-driven strategies, enhance audience engagement, and drive commercial success through innovative paid media campaigns.
The campaign delivered remarkable results, achieving a 201% increase in conversion value and a 229% year-on-year uplift, positioning English Lakes Hotels as a premier hospitality brand. By balancing key performance metrics with cost efficiency, Novi ensured sustainable growth while maintaining a strong return on investment (ROI).
Transforming Digital Marketing for the Hospitality Sector
Novi’s award-winning campaign centred on repositioning The Wild Boar, one of English Lakes Hotels’ key properties, as an exclusive countryside retreat. The agency refined ad targeting, messaging, and user experience while implementing advanced automation techniques, broad and exact match bidding strategies, and real-time performance tracking.
By ensuring that each hotel’s unique identity was effectively communicated, Novi successfully increased engagement, conversions, and overall campaign efficiency. The strategy not only strengthened brand recognition but also ensured a seamless digital transition during the launch of English Lakes Hotels’ new website.
A Testament to Novi’s Expertise
The UK Paid Media Awards judging panel praised Novi’s campaign, stating:
“Novi’s approach exemplifies a sophisticated use of data-driven strategies to achieve exceptional results. Their ability to drive revenue growth while maintaining efficiency is commendable. The campaign’s strategic execution set a new benchmark for paid media in the travel sector.”
Celebrating the Team’s Dedication
Novi’s success is a testament to the dedication and expertise of its team. Vedant Bhatia, who leads PPC strategy and account management for English Lakes Hotels, shared his enthusiasm for the achievement: “Winning this award is an incredible achievement for our team at Novi. From being a finalist for the ‘Rising Star’ Award in 2024 to securing this prestigious win in 2025, our journey has been truly remarkable. This recognition reflects the smart, data-led approach we take to drive real impact for our clients.”
Karina Davies, Senior Business Support Executive at Novi, added: “At Novi, we are committed to delivering results-driven campaigns that transform businesses. Our collaboration with English Lakes Hotels showcased the power of strategic paid media, and we’re delighted to be recognised on such a prestigious platform.”
Aaron Crewe, Managing Director of Novi, further emphasised the company’s commitment to innovation: “This award highlights our team’s expertise and dedication to creating high-impact digital campaigns. By continuously refining our data-led strategies, we’ve been able to generate outstanding results for our clients in the travel and hospitality sector. We look forward to helping more businesses unlock their digital potential.”
Future Success in Travel Marketing
Following this recognition, Novi remains committed to pushing the boundaries of digital marketing in the hospitality sector. With a strong focus on continuous innovation and data-driven strategies, the agency is set to help more businesses maximise their digital advertising potential.
Additionally, English Lakes Hotels has been named a finalist in two categories at the North-West Family Business Awards 2025 Leisure and Tourism and Green Award – Large Business. The winners will be announced at a prestigious ceremony at the Titanic Hotel in Liverpool on 9th May 2025.
