Shemaroo Entertainment, a cornerstone of India’s media and entertainment industry, has joined hands with PWR Chain, an advanced Layer 0 blockchain infrastructure. This collaboration designates PWR Chain as the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s upcoming platform designed to deliver immersive and interactive digital content. By uniting Shemaroo’s rich content legacy with PWR Chain’s sustainable blockchain technology, this partnership is poised to redefine India’s digital entertainment landscape and set new benchmarks in audience engagement.
Shemaroo’s Expansive Digital Footprint
With over six decades of expertise, Shemaroo Entertainment is a well-recognised leader in the industry. The company has carved a significant digital presence, operating more than 50 content channels on YouTube and engaging over 200 million subscribers globally. These channels receive an impressive 100 million views daily, covering diverse genres like Bollywood, regional cinema, television shows, devotional content, and children’s entertainment.
Through ShemarooVerse, the brand aims to elevate its viewers’ experience by blending immersive content with blockchain technology. By leveraging PWR Chain’s decentralised and efficient infrastructure, ShemarooVerse will set a new standard for interactive and personalised digital entertainment, catering to the evolving preferences of its vast audience base.
PWR Chain’s Sustainable Blockchain Technology
PWR Chain is recognised for its high-performance yet eco-friendly blockchain solutions. Unlike conventional blockchains that rely heavily on energy-intensive processes, PWR Chain achieves unmatched efficiency by processing over 300,000 transactions per second while consuming only a single CPU core per validator node. This innovation enables ShemarooVerse to scale seamlessly while maintaining a minimal carbon footprint, exemplifying the potential of green blockchain technology.
Empowering Creators and Innovating Content Monetisation
As part of this collaboration, Shemaroo Entertainment will migrate its vast intellectual property (IP) portfolio to PWR Chain’s advanced infrastructure. This move allows creators to monetise their work through tokenisation and digital collectibles, providing an entirely new way to engage with audiences. Such advancements are not only a leap forward for Indian content creators but also pave the way for more dynamic and interactive entertainment experiences.
Enhanced Features with PWR Chain
PWR Chain’s interoperability and scalability enable ShemarooVerse to utilise advanced capabilities such as instant transaction finality and quantum-resistant security. Furthermore, its developer-friendly infrastructure supports traditional coding languages, allowing seamless integration of complex applications. These features ensure that audiences can engage with Shemaroo’s iconic content in a secure and innovative environment.
Statements from Key Leaders
Arghya Chakravarty, COO of Shemaroo Entertainment, remarked: ”Partnering with PWR Chain marks a pivotal moment for Shemaroo, driving a new era of digital innovation.” ShemarooVerse will benefit immensely from PWR Chain’s speed, scalability, and eco-friendly blockchain infrastructure, enhancing audience engagement while meeting the needs of modern digital consumers.”
Melanie Mohr, CEO at PWR Labs, echoed these sentiments: “Shemaroo Entertainment’s leadership in Indian entertainment offers an ideal platform to demonstrate the power of PWR Chain’s cutting-edge blockchain technology. This partnership not only elevates digital experiences but also establishes new opportunities for creators and audiences in India’s entertainment sector.”
Reshaping India’s Digital Entertainment Landscape
This partnership highlights Shemaroo’s dedication to innovation, blending traditional media expertise with cutting-edge Web3 technologies. By hosting ShemarooVerse exclusively on PWR Chain, both companies are poised to revolutionise India’s digital ecosystem. Together, they will unlock new possibilities for creators and fans, delivering dynamic, immersive content experiences.
