Boundless

Boundless is a trailblazer in the gut health snack industry, dedicated to offering innovative and nutritious options. The company’s commitment to excellence and growth is evident through its groundbreaking products and strategic partnerships.

Boundless has secured its position as the UK’s top gut health snack, backed by a successful £1.5 million funding round. This significant investment comes from high-profile industry figures, including Graze co-founder Ben Jones and the former Head of M&S Food. Consequently, the investment highlights Boundless’ strong market position and Cathy Moseley’s notable achievements as a female founder in the FMCG sector.

Significant Investment and Market Impact

The £1.5 million funding will fuel Boundless’ growth, supporting product development and distribution expansion. Furthermore, Cathy Moseley, Founder and CEO, now ranks among the top 10% of female FMCG founders in the UK. This recognition not only underscores the company’s success but also highlights the progress of female-led businesses in a challenging market environment.

Remarkable Growth Metrics

Boundless has demonstrated impressive growth, with sales value increasing by 110.2% year-on-year and volume rising by 171%. As a result, the company’s market share in the “Better For You” (BFY) snacking category is expanding 1.6 times faster than its nearest competitor, reflecting a 58% year-on-year growth. Thus, Boundless is firmly establishing itself as a leader in gut health within the BFY segment.

Expansion into Foodservice Sector

In addition to its retail success, Boundless is now making strides in the foodservice sector. The company has secured new partnerships with the UK’s largest wholesalers, including Bidfood, Brakes, and Foodbuy. These strategic deals have increased Boundless’ distribution by over 2000%. Consequently, Boundless is the first gut health snack available through these major foodservice providers.

Founder’s Vision for the Future

Cathy Moseley expressed her pride in Boundless’ achievements: “I’m thrilled to announce that Boundless is the UK’s number one gut health bagged snack. Notably, we have contributed 13% to the growth of the ‘better for you’ crisp category. Despite a decline at the category level, Boundless’ market share is growing at 5.1%, compared to the category average of 0.2%. Therefore, we are on track to capture 1% of the Better For You category by the end of the financial year.”

Boundless is poised for continued success and innovation. The company will focus on expanding its product offerings and increasing market reach. With these goals in mind, Boundless aims to maintain its leadership position in the gut health snack market while delivering high-quality products to its consumers.

https://www.weareboundless.co.uk/