Rising Influence of AI and Virtual Influencers: Virtual influencers, created through artificial intelligence or computer software, have gained immense popularity on platforms like Instagram. Consequently, they lead to significant earnings for their creators. Major brands like BMW and Balenciaga have already embraced these virtual influencers, recognising their potential. A recent study explored the earnings potential of the top 60 ‘human replica’ AI influencers, evaluating their potential earnings per sponsored post by analysing follower numbers. As a result, the study revealed how lucrative virtual influencer marketing can be. Top-Earning Virtual Influencers 1. Lu do Magalu (@magazineluiza) Lu do Magalu leads the pack…
Science & Tech
Since the launch of ChatGPT in 2022, only 27% of professionals across the UK job applications admitted to having tried the tool at least once. Fast forward two years however, and usage has more than doubled, with 62% admitting to using it at work, but how likely is it for employees to enhance their job prospects through the use of AI? AI expert Christoph Cemper, on behalf of AIPRM, has provided key tips and tricks for identifying the use of AI in job applications and CV’s. Five tell tale signs for spotting AI use in the hiring process: Spotting AI-generated content in CVs or during the…
Expert Gives You Strategies to Detect and Combat Deepfake Attacks A staggering 1 out of every 3 businesses have fallen victim to deepfake frauds according to a 2023 report. With deepfake technology becoming increasingly advanced and accessible, it’s imperative for businesses to arm themselves with knowledge to safeguard against this pervasive threat. Trevor Cooke, the online privacy expert at EarthWeb, offers expert guidance on defence strategies. Deepfake Scams Pose a Growing Threat to Businesses From impersonating executives to fabricating endorsements, these deepfake scams can wreak havoc on a company’s reputation and financial stability. Using them, scammers can impersonate high level employees…
The UK is poised to witness a significant reduction in electric car prices in 2024, according to an analysis by online vehicle marketplace Auto Trader. The anticipated price war is attributed to the entry of Chinese electric car manufacturers into the UK market, with brands like BYD and GWM expected to play a substantial role in transforming the electric vehicle (EV) sector. Market Transformation: Auto Trader predicts a fierce price war in the electric car market, driven by the market entry of Chinese manufacturers. Chinese electric cars are anticipated to capture a significant share, approximately one-sixth, of the UK’s new…
The allure of social media influencing has Influencer Careers captured the aspirations of up to 1.3 million young individuals in the UK. A 2019 poll revealing that children preferred being YouTubers to astronauts brought attention to the growing desire to earn a living through creating online content. However, beneath the glossy exterior of the influencer lifestyle lies a landscape of precarious income, pay disparities based on gender, race, and disability, and a range of mental health issues, according to research conducted by experts in the field. The global influencer market, estimated at $13.8 billion (£11.2 billion) in 2021, has seen…
A team of scientists at Harvard University has made a significant breakthrough in battery technology that could revolutionize the electric vehicle (EV) industry. The researchers from the School of Engineering and Applied Sciences (SEAS) have developed a groundbreaking “solid-state” battery that boasts swift charging capabilities, lasting at least 6,000 cycles, and is considered a potential game-changer for the electric transportation sector. The recent Arctic weather in the United States highlighted challenges faced by some EV owners, such as fast-draining batteries, slow charging, and concerns about performance in sub-zero temperatures. Despite these issues, new research from a Norwegian breakdown service indicates…