Expansion Driven by Advanced Digital Platform
Dundeis has announced a significant upgrade to its e-commerce capabilities by integrating Oporteo’s advanced platform, following the strategic consolidation of its Welsh wholesaling operations with its North Midlands distribution hub. This investment is designed to address the increased production demands and enhance the company’s digital ordering system, positioning Dundeis to meet the evolving needs of its customers more effectively.
The merger of Minton & Donello with Dundeis UK Ltd has created significant opportunities for growth and expansion. With the consolidation of these operations at the Llandrindod Wells site, Dundeis recognised the need for a robust digital solution to manage its expanded product range and improve its online service. Oporteo, known for its industry-leading e-commerce solutions tailored for the food and drink wholesale sector, was selected for its comprehensive features and user-friendly design.
Optimising Digital Solutions with Oporteo
Oporteo’s platform is renowned for its extensive pre-built functionalities and streamlined user journeys, which minimise the need for additional custom developments. This all-in-one solution enables Dundeis to offer a seamless online shopping experience, consolidating its various product lines and eliminating the need for disparate systems. Neil Hubbard, Marketing Director at Dundeis, explained, “To meet the growing and evolving digital needs of our Independent and Convenience customers, we wanted a wholesale-specific e-commerce platform like Oporteo. It enables our customers to effortlessly explore, purchase, and order from the extensive range of products available at Dundeis.
The new platform facilitates a significant enhancement in customer experience by providing an intuitive and efficient digital ordering process. Customers can now enjoy an improved online interface that supports their browsing and purchasing needs with greater ease. Oporteo’s platform also integrates seamlessly with existing systems, ensuring that Dundeis can manage its expanded operations effectively without disruptions.
Boosting Efficiency and Expanding Opportunities
Andy Pratt, Head of Sales for Oporteo, expressed his enthusiasm about the partnership: “We are delighted to be working with Dundeis to offer their customers a unified and The new website offers a streamlined online experience that integrates the product ranges from both operations. By prioritising the needs of Dundeis’ customers, it aims to boost user engagement and adoption, solidifying Dundeis’ position as a leader in the digital marketplace.
The consolidation of the Minton & Donello operations into the central distribution hub in Cheshire has yielded several benefits. This includes increased warehouse capacity and resource availability to manage new business tenders and trial new product ranges. “Combining the Minton & Donello wholesaling operation with our central distribution hub has allowed us to centralise our product range onto a single B2B website. This consolidation provides customers with a broader selection of premium brands and offers our suppliers enhanced opportunities,” said Neil Hubbard.
Enhancing IT Infrastructure and Sales Growth
Dundeis is also investing in upgraded IT infrastructure to support better production planning and operational efficiency. This investment is expected to drive increased sales opportunities and support the company’s growth strategy. Additionally, the expansion has led to the creation of new field sales and telesales positions in Wales, aimed at promoting Welsh products across the region and the UK.
The partnership with Oporteo represents a major step forward for Dundeis in its digital transformation journey. By leveraging advanced e-commerce technology and enhancing operational capabilities, Dundeis is well-positioned to meet the demands of a growing market and continue its trajectory of success in the wholesale sector.
