A Milestone Achievement for Allianz
Allianz, a global insurance powerhouse, has reached a significant milestone in 2024, ranking among the top 30 global brands for the first time. According to Interbrand’s Best Global Brands list, Allianz moved up two positions to secure the 29th spot. With a brand value increase of 13% to $23.5 billion, the company also maintained its title as the world’s most valuable financial services brand for the sixth consecutive year.
Strong Employer Brand and Global Reach
Recognised for its exceptional workplace culture, Allianz ranked 7th in the Fortune 100 Best Companies to Work For® in Europe 2024. This accolade underscores the company’s dedication to employee satisfaction through flexible working models, diverse benefits, and an unwavering focus on inclusion. With 157,000 employees across 125 million customers globally, Allianz continues to set industry benchmarks.
A testament to its strong employer brand, 52 Allianz entities worldwide have earned certification as great places to work, and 16 have featured in national best lists. This recognition reflects Allianz’s ability to attract top talent through development opportunities and its commitment to diversity.
Building Trust Through Sustainability
At the heart of Allianz’s success is its brand promise of securing a better future for its customers. The company’s role in addressing climate change has positioned it as a sustainability leader. Allianz’s measurable net-zero transition strategy aims to decarbonise its property and casualty insurance portfolios.
In 2024, Allianz responded to catastrophic floods in Germany and Central Europe, offering humanitarian aid and reinforcing its role as a stabilising force for communities. Initiatives such as ‘Humanity Insured,’ an international non-profit, further demonstrate Allianz’s leadership in building climate resilience for billions globally.
Allianz goes beyond being an insurer; we provide confidence in the future by safeguarding what people value most, said Oliver Bäte, CEO of Allianz SE.
Paris 2024: A Pivotal Brand Moment
The Paris 2024 Olympic and Paralympic Games marked a defining moment for Allianz’s global visibility. As the exclusive insurance partner, Allianz delivered innovative solutions for athletes, organisers, and fans. The Games reached over half the world’s population, making it the company’s most significant marketing achievement to date.
The “Get Ready” campaign launched across 60 markets generated over a billion social media impressions. Allianz employees actively participated as torchbearers, volunteers, and spectators, embodying the brand’s commitment to inclusivity and sportsmanship.
Our global ‘One Brand’ strategy, anchored by the Games, has solidified Allianz’s position as a trusted and purpose-driven global leader, said Bernd Heinemann, Chief Strategy, Marketing and Distribution Officer at Allianz SE.
Expanding Influence Through Sport Partnerships
Allianz has strengthened its partnership with FC Bayern by welcoming football star Harry Kane as a brand ambassador. Additionally, the company has collaborated with the Rugby Football Union to rename Twickenham Stadium as Allianz Stadium. These initiatives are part of Allianz’s strategy to engage global audiences through emotional, sport-based brand experiences.
Through its MoveNow Program, Allianz promotes healthy lifestyles for youth, further aligning with its mission to inspire confidence in tomorrow.
A Promising Future
With its unmatched focus on sustainability, innovative campaigns, and strong brand alliances, Allianz is well-poised for continued growth. As a trusted partner to customers and communities worldwide, Allianz is setting new standards in the insurance industry while redefining what it means to be a global brand leader.
