Rising Influence of AI and Virtual Influencers: Virtual influencers, created through artificial intelligence or computer software, have gained immense popularity on platforms like Instagram. Consequently, they lead to significant earnings for their creators. Major brands like BMW and Balenciaga have already embraced these virtual influencers, recognising their potential. A recent study explored the earnings potential of the top 60 ‘human replica’ AI influencers, evaluating their potential earnings per sponsored post by analysing follower numbers. As a result, the study revealed how lucrative virtual influencer marketing can be. Top-Earning Virtual Influencers 1. Lu do Magalu (@magazineluiza) Lu do Magalu leads the pack…
influencer
The allure of social media influencing has Influencer Careers captured the aspirations of up to 1.3 million young individuals in the UK. A 2019 poll revealing that children preferred being YouTubers to astronauts brought attention to the growing desire to earn a living through creating online content. However, beneath the glossy exterior of the influencer lifestyle lies a landscape of precarious income, pay disparities based on gender, race, and disability, and a range of mental health issues, according to research conducted by experts in the field. The global influencer market, estimated at $13.8 billion (£11.2 billion) in 2021, has seen…