As consumer reliance on reviews continues to shape purchasing decisions, the research reveals that while images can significantly enhance review helpfulness, this effect is not universal and depends on several critical factors. Online reviews have become a fundamental aspect of the online shopping journey. Consumers often rely on the experiences of others to make informed decisions about products and services. In response, many online retailers encourage customers to include images in their reviews, believing that this visual content will boost credibility and engagement. However, this new study, which analyzed over 97,000 Amazon reviews and more than 6,000 images, shows that…
Visual Content
With the Paris 2024 Olympic Games on the horizon, businesses are preparing to capture the attention of over a billion global viewers. While high-profile sponsorships and national TV airtime might be out of reach for many small businesses, digital marketing offers a nimble and cost-effective approach to reach and engage audiences. A leading platform offering premium images, illustrations, and videos to small and medium-sized businesses (SMBs) and enterprises (SMEs), 40% of small business owners identify acquiring new customers as a significant challenge for profitability. This highlights the crucial role that effective digital marketing plays, especially during major events like the…