A Cultural Bridge in the Heart of New York Wuliangye, one of China’s most renowned baijiu producers, has taken centre stage in New York’s iconic Times Square with the launch of a captivating 3D advertisement. Featuring a lovable animated panda, this visual spectacle delivers a heartfelt message of harmony and cultural unity to welcome 2025. The campaign underscores Wuliangye’s commitment to bridging cultural divides and fostering international collaboration. The panda, a cherished symbol of China and global peace, represents Wuliangye’s heritage rooted in Sichuan Province. This region, famous for being the natural habitat of giant pandas, also serves as the…
Wuliangye
Celebrating Cultural Exchange through Art Wuliangye’s “Harmony Global Tour” made a return to Paris, following its successful debut in the French capital last year. This highly anticipated tour launched its 2024 leg with a captivating Chinese-French art exhibition under the theme “Millennial History, Harmony in the World.” The event took place at the prestigious Marshal Hall of the Decorative Arts, where visitors were invited to experience the intricate relationship between art and the renowned Wuliangye liquor. The primary aim of this exhibition is to build a fragrant bridge between China and France, using high-quality liquor as a medium for deepening…