Silversea, a leader in luxury and expedition travel, has introduced a fresh brand positioning, To Finding More. This new identity, now integrated across all company platforms, redefines luxury by highlighting the emotional and authentic aspects of travel. This refined approach aims to inspire travellers to embrace their innate curiosity and embark on journeys that create meaningful stories and lifelong memories.
A Tribute to the Spirit of Exploration
The To Finding More concept recognises Silversea guests as storytellers, shaping their own unique travel experiences. With a refined visual approach and engaging narrative style, the brand embraces curiosity and adventure, inviting travellers to immerse themselves in unforgettable moments and cultural connections. Every voyage with Silversea is more than just a trip it is an opportunity to engage deeply with new destinations, traditions, and perspectives.
“More than just a brand refresh, To Finding More is a tribute to the joy of travel and to our guests, whose curiosity leads them to the most extraordinary destinations,” said Bert Hernandez, President of Silversea. “It celebrates the places that broaden our perspectives and the people who inspire them. This new positioning encapsulates the essence of immersive discovery, encouraging our guests to explore hidden wonders with us while enjoying the highest levels of comfort.”
Connecting Discerning Travellers Through Shared Curiosity
Silversea’s new identity reflects the adventurous mindset of its guests often referred to as Eternal Wanderers. These sophisticated travellers seek deeper cultural immersion, new experiences, and opportunities for personal enrichment. Through To Finding More, Silversea reaffirms its dedication to fulfilling these desires with a meticulously curated portfolio of global experiences.
From its pioneering S.A.L.T. (Sea And Land Taste) culinary programme to its unmatched service standards, Silversea continuously pushes the boundaries of luxury travel. The introduction of the cutting-edge Nova-Class ships, Silver Nova and Silver Ray, along with the development of the world’s southernmost hotel, showcases the brand’s leadership in exclusive travel and expeditionary voyages. By consistently expanding its offerings, Silversea ensures that each journey goes beyond traditional luxury cruising, offering transformative experiences that leave a lasting impact.
A New Era in Luxury Travel Marketing
“Silversea guests seek extraordinary experiences that go beyond the ordinary, and To Finding More deepens their connection to that journey of discovery,” said Annette Diaz, Interim Chief Marketing Officer at Silverse Designed to ignite curiosity, this positioning will be seamlessly woven into our marketing and redefine luxury travel advertising. It signals a shift in how luxury travel is perceived focusing on profound exploration and fostering deep connections with destinations, cultures, and extraordinary moments that only Silversea can provide.
Silversea’s To Finding More is more than just a brand message it is a promise to travellers who seek extraordinary experiences, whether sailing through remote polar regions, exploring historic European cities, or immersing themselves in vibrant cultures across the globe. With expertly crafted itineraries, personalised services, and a passion for authentic exploration, Silversea continues to redefine what it means to travel in luxury.
As Silversea continues to lead in immersive, high-end travel, To Finding More will serve as a guiding philosophy, ensuring that guests experience the world in a way that is both transformative and deeply enriching. With its commitment to crafting one-of-a-kind journeys, Silversea invites travellers to embrace the spirit of discovery and embark on unforgettable voyages that expand their horizons.
