Strengthening Global and Local Industry Collaboration Abu Dhabi Film Commission (ADFC), a part of the Creative Media Authority (CMA), has unveiled significant updates to its renowned film and TV production rebate scheme. The revised system, effective from 1 January 2025, includes an increased baseline rebate from 30% to 35% and introduces new tiers offering up to 50% cashback for qualifying productions. A Game-Changer for Global Productions The updated rebate system, based on a comprehensive points scale, offers substantial financial incentives. Productions earning between 10–14 points will benefit from a 2.5% uplift on top of the baseline rebate, while those scoring…
Entertainment
A New Era for Influencer Marketing Analytics Primetag, a leading platform for analytics and ROI measurement in influencer marketing, has announced the UK release of its pioneering Influence to Store Analytics solution. This innovative tool brings a transformative level of transparency to the influencer economy, enabling brands to directly link influencer activities to both e-commerce sales and in-store visits. For the first time, brands can achieve a comprehensive omnichannel view of how influencer engagement drives customer behaviour across digital and physical spaces. The influencer marketing industry, while still relatively young compared to traditional advertising channels, is growing at an unprecedented…
As the holiday season approaches, Zeagoo, the premier fashion brand, has launched its exciting campaign, “Merry Christmas & Hello 2025,” celebrating the festive spirit in style. The campaign highlights two captivating slogans: “Your Holiday Look Starts Here” for Christmas and “New Year, New Style!” for 2025, reflecting the essence of celebration and transformation. With a diverse range of wardrobe essentials, Zeagoo ensures there’s something for everyone, making this festive season as fashionable as it is joyful. Festive Styles to Suit Every Preference The “Merry Christmas & Hello 2025” campaign introduces an array of stylish options designed to cater to all…
Yamaha Music London has officially launched its search for the next generation of music ambassadors for 2025. In collaboration with Headliner Magazine, this unique competition invites unsigned solo artists, duos, and bands across the UK to take the stage and share their talents with the world. The initiative offers a rare opportunity to connect with industry leaders, gain mentorship, and achieve career-defining experiences. An Unmissable Chance for Musicians Aspiring musicians often face the challenge of standing out in a competitive industry. Yamaha Music London’s Ambassador Programme provides a platform to do just that. Whether you’re a solo performer with an…
Abu Dhabi Prepares for an Unparalleled Formula 1® Experience with Yas All In The Formula 1® Etihad Airways Abu Dhabi Grand Prix is set to deliver a truly immersive experience this December. Beyond the high-speed excitement on the track, the weekend will showcase Abu Dhabi’s vibrant offerings in entertainment, culture, and adventure, promising a memorable event for visitors and residents alike. Strengthening Abu Dhabi’s Global Appeal As one of the most iconic events in the UAE’s sporting calendar, the Grand Prix has grown into a driving force for Abu Dhabi’s tourism industry. Each year, the event attracts global audiences and…
Shemaroo Entertainment, a cornerstone of India’s media and entertainment industry, has joined hands with PWR Chain, an advanced Layer 0 blockchain infrastructure. This collaboration designates PWR Chain as the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s upcoming platform designed to deliver immersive and interactive digital content. By uniting Shemaroo’s rich content legacy with PWR Chain’s sustainable blockchain technology, this partnership is poised to redefine India’s digital entertainment landscape and set new benchmarks in audience engagement. Shemaroo’s Expansive Digital Footprint With over six decades of expertise, Shemaroo Entertainment is a well-recognised leader in the industry. The company has carved a significant…
A Platform for International Screen Industry Cooperation Following the success of its inaugural event in 2023, the Shanghai-London Screen Industry Forum held its highly anticipated second edition at BAFTA in London on 25 October 2024. Drawing over 200 professionals and emerging talents from the UK and Chinese screen industries, the event highlighted its growing importance as a hub for collaboration and innovation in the global screen sector. Organised by Phoenix TV and hosted by the Shanghai Municipal Administration of Culture and Tourism (Radio and Television), the forum was supported by the UK Department for Business and Trade. This year’s event…
BWS, a dynamic creative studio based in Manchester, has announced an exciting collaboration with musical artist Debuchelon to produce an impactful music video for his latest single, Animal Anthem. The project aims to raise awareness about the urgent issue of climate change and its devastating effects on various species around the world. A Visually Captivating Message The music video for Animal Anthem features stunning animation that showcases intricate design and compelling storytelling. This artistic endeavour serves as a testament to the combined talent and dedication of the entire production team. The video aligns seamlessly with Debuchelon’s ongoing campaign to highlight…
Celebrating a Major Milestone Zero Latency VR, a frontrunner in immersive entertainment and the creator of the world’s largest authentic free-roam VR network, has reached an impressive milestone, 100 venues across the globe, with over 4 million exhilarating VR adventures enjoyed by players. This achievement marks a significant leap forward for the company, showcasing its unwavering commitment to delivering exceptional virtual experiences to a global audience. A Journey Through Innovation From its humble beginnings in Melbourne, Australia, Zero Latency has transformed the landscape of virtual reality since its inception in 2015. The company has redefined the limits of immersive entertainment,…
The highly anticipated film The Subtle Art of Losing Yourself, directed by philosophical adventurer George Thompson, is set to premiere on 19th October 2024 in London. This thought-provoking film takes viewers on a transformative journey, exploring the depths of human identity against the backdrop of the wild Scottish wilderness. A Quest for Self in Nature The Subtle Art of Losing Yourself tackles the timeless question: “Who am I?” Filmmaker George Thompson explores this timeless question, setting his journey against the rugged and captivating backdrop of the Scottish winter. As he ventures through the remote wilderness, George invites viewers to join…