Ensuring Quality and Inclusivity in Global Markets
Feastables, the rapidly expanding global snacking brand founded by YouTube creator and entrepreneur Jimmy Donaldson, better known as MrBeast, has officially obtained OU Kosher certification for its chocolate products. This significant milestone, supervised by The Union of Orthodox Jewish Congregations of America (Orthodox Union or OU), guarantees that Feastables’ chocolates comply with strict kosher dietary laws. The certification aligns with the brand’s ongoing mission to ensure its products are accessible to diverse communities worldwide.
Since February 2025, Feastables has been rolling out OU Kosher-certified chocolate across U.S. retail stores, with plans to expand into other international markets. This certification not only reinforces the quality and integrity of Feastables’ products but also opens new opportunities for consumers following kosher dietary guidelines.
Commitment to Quality, Safety, and Inclusivity
“As a rapidly growing global chocolate brand, our goal is to make our products accessible to as many people as possible,” said Alexandre Zigliara, CEO of Feastables. Achieving OU Kosher certification demonstrates our dedication to meeting diverse dietary, religious, and cultural needs while maintaining the highest standards of chocolate quality and safety.
Kosher certification follows strict Jewish dietary laws, requiring high levels of ingredient traceability, food safety procedures, and quality control throughout the manufacturing process. The Orthodox Union is one of the most widely recognised kosher certification agencies globally, providing consumers with trust and assurance in their food choices.
Global Rollout of Kosher-Certified Products
Feastables is actively working to ensure that all its certified products are clearly marked with the OU symbol on packaging across different markets. Consumers who seek kosher-certified chocolate should look for this official marking before making a purchase.
The market rollout schedule includes:
- United States, Canada, and Mexico – Spring 2025
- Europe – Autumn 2025
- Australia – Autumn 2025
Feastables is committed to making its certified products available across multiple retail channels, ensuring wide accessibility for its growing customer base.
Community Excitement and Industry Recognition
The certification has been met with enthusiasm, particularly within kosher communities. Rabbi Moshe Elefant, COO of OU Kosher, shared: “We are hearing overwhelming excitement from parents and children about this news. As Feastables continues its rapid success and expansion, adding kosher certification is a significant step toward making the brand available to even more consumers. Our communities are thrilled to be part of this cultural phenomenon.”
Beyond religious dietary needs, many consumers choose kosher products for their rigorous safety and quality standards. This certification allows Feastables to reach a broader audience, including those who prioritise clean-label and high-quality food products.
“We are pleased to see such a positive reception from the kosher community and beyond,” said Bryan Waddell, Vice President of Marketing at Feastables. “This step allows us to make our products more inclusive, catering to those who follow religious dietary laws as well as individuals who prefer kosher food for other lifestyle reasons.”
With OU Kosher certification, Feastables continues to reinforce its commitment to high-quality, responsibly made chocolate, ensuring more consumers worldwide can enjoy its delicious products with confidence.
