Recognising Excellence in Digital Marketing Novi, a leading UK digital marketing agency, has been honoured at the UK Paid Media Awards 2025, winning Travel/Leisure Campaign of the Year for its exceptional work with English Lakes Hotels. This prestigious award recognises Novi’s ability to leverage data-driven strategies, enhance audience engagement, and drive commercial success through innovative paid media campaigns. The campaign delivered remarkable results, achieving a 201% increase in conversion value and a 229% year-on-year uplift, positioning English Lakes Hotels as a premier hospitality brand. By balancing key performance metrics with cost efficiency, Novi ensured sustainable growth while maintaining a strong…
Digital Marketing
Billo, a leading user-generated content (UGC) platform in the United States, is broadening its global reach by launching its creator network in the United Kingdom, Canada, and Australia. This strategic expansion provides brands with access to a diverse and highly skilled talent pool, enabling them to produce engaging, localized video content that resonates with their specific target audiences. Since its inception, Billo has helped brands create over 200,000 high-quality UGC videos, distributed $8.3 million in payments to creators, and collaborated with 22,000 businesses. By expanding into these new markets, Billo continues its mission of strengthening the creator economy while making…
Internet Celeb Videos Fuel Hainan Travel Popularity Surge Hainan, a tropical island province in southern China, is experiencing an unprecedented rise in international tourism. This surge in popularity comes on the heels of the province’s visa-free policy, which has made it easier for visitors to explore its cultural and natural beauty. The island’s reputation has skyrocketed, thanks in part to the influence of global internet celebrities who have recently explored the region. Since October, four high-profile social media influencers from Italy, Canada, and the UK were invited to document their journeys through Hainan. Their videos, which feature some of the…
Creating effective marketing materials means thinking beyond just one medium. If you want your message to really stand out, it’s essential to design banner ads and posters that complement each other. Here are some key tips to help you achieve that. 1. Know Your Brand Start by considering your brand. What are its core values? What message do you want to share? Your banner ads and posters should reflect the same brand identity. For instance, banner ad designs that incorporate your brand colors can enhance recognition and create a cohesive look. Consistency in colors, fonts, and imagery makes your brand…
As consumer reliance on reviews continues to shape purchasing decisions, the research reveals that while images can significantly enhance review helpfulness, this effect is not universal and depends on several critical factors. Online reviews have become a fundamental aspect of the online shopping journey. Consumers often rely on the experiences of others to make informed decisions about products and services. In response, many online retailers encourage customers to include images in their reviews, believing that this visual content will boost credibility and engagement. However, this new study, which analyzed over 97,000 Amazon reviews and more than 6,000 images, shows that…