Growing Awareness of Generative AI A recent survey reveals that awareness of Generative AI (GenAI) tools, including ChatGPT, Microsoft CoPilot, and Google Gemini, has reached 83% among adults in the UK. Despite this widespread awareness, there is a growing call for transparency regarding the environmental impact of these technologies. Notably, 45% of respondents desire legislation requiring companies to disclose the environmental and climate change implications of their GenAI systems. Environmental Concerns on the Rise The increase in environmental concerns stems from the fact that GenAI systems heavily depend on data centres, which predominantly operate on fossil fuels, thereby exacerbating carbon…
Generative AI
In-depth Conference to Equip Technology Leaders with Essential Insights for Scaling and Innovating Business Initiatives Forrester (Nasdaq: FORR) has announced the full agenda for the Technology & Innovation Summit EMEA 2024, which will be held in London and digitally from 9th to 11th October 2024. This highly anticipated event aims to equip technology, data, analytics, and cybersecurity leaders with the latest research and actionable insights necessary for successfully scaling business initiatives in an increasingly complex technological landscape. Harnessing the Power of Generative AI The summit will provide a deep dive into the transformative potential of generative AI (genAI). While the…
With the Paris 2024 Olympic Games on the horizon, businesses are preparing to capture the attention of over a billion global viewers. While high-profile sponsorships and national TV airtime might be out of reach for many small businesses, digital marketing offers a nimble and cost-effective approach to reach and engage audiences. A leading platform offering premium images, illustrations, and videos to small and medium-sized businesses (SMBs) and enterprises (SMEs), 40% of small business owners identify acquiring new customers as a significant challenge for profitability. This highlights the crucial role that effective digital marketing plays, especially during major events like the…