New Research Highlights Women’s Growing Online Search for Health Advice
A recent study by Bigvits.co.uk has revealed that British women conducted an astonishing 480.8 million online searches related to health in the past year. This figure is nearly double the searches for fitness and diet (203.1 million) and almost 100 times more than men’s health searches (5.07 million).
Analysing millions of Google and TikTok searches ahead of International Women’s Day, the research highlights an increasing reliance on digital platforms for health information. From menopause and fertility to mental health and autoimmune conditions, the data underscores women’s need for accessible, expert-backed health guidance.
Women’s Health in Focus: Top Online Searches
The study found that British women are actively searching for answers on menopause, reproductive health, and hormonal balance. Some of the most significant findings include:
- 3 million searches on menopause and perimenopause, signalling a strong demand for guidance on hormonal changes.
- 16.3 million searches for fertility and ovulation, highlighting concerns around family planning and reproductive health.
- 3.15 million searches related to post-natal depression, showcasing the need for increased mental health support for new mothers.
- Interest in hormonal balance, autoimmune conditions, and sleep health has also seen significant online engagement.
Social media trends further reflect these concerns. The #SelfCare hashtag has 14 million mentions on TikTok, while #WomensHealth has over 1 million hashtags, proving that women are actively discussing and seeking health solutions on digital platforms.
Why Are British Women Turning to ‘Dr Google’?
According to Neha Deol, Nutritional Therapist at Bigvits.co.uk, the findings reveal a growing shift towards self-education and digital health awareness: “This International Women’s Day, it’s clear that British women are proactive about their health. We like to be informed and are not afraid to turn to Google and social media when we need answers.”
Neha further emphasised the need for expert-backed guidance: “Women are searching for reliable, accessible health information tailored to their unique wellbeing needs. Our research highlights an urgent need for evidence-based, specialist advice that addresses their top concerns.”
5 Expert Tips to Improve Women’s Wellbeing
In response to the research findings, Bigvits.co.uk has compiled five essential health tips to help women take control of their wellbeing:
1. Balance Your Hormones Naturally
Support your body with healthy fats like avocados, nuts, and olive oil, which play a key role in hormone production. Avoid processed sugars and prioritise protein and fibre to regulate blood sugar levels. Reducing exposure to artificial chemicals in candles, cleaning agents, and fragrances can also help maintain hormonal balance.
2. Nourish Your Body with the Right Diet
A balanced diet rich in colourful fruits, vegetables, lean proteins, and whole grains supports overall health. Incorporating fermented foods such as yoghurt, kimchi, and sauerkraut can promote gut health, which is directly linked to immunity and hormone regulation.
Adding key supplements like Omega-3s for brain function, Vitamin D for immunity, and probiotics for digestion can help address nutritional gaps and improve overall wellbeing.
3. Stay Hydrated and Cut Back on Caffeine
Drinking at least two litres of water daily is crucial for hydration and energy levels. Excessive caffeine intake can disrupt sleep and hormone balance—switching to herbal teas or caffeine-free drinks can be a healthier alternative.
4. Prioritise Quality Sleep
Establishing a consistent bedtime routine and aiming for 7–9 hours of sleep can improve both mental and physical health. Limiting screen time before bed, reducing blue light exposure, and incorporating magnesium-rich foods (like almonds and spinach) or supplements can support better relaxation and rest.
5. Manage Stress Effectively
Practising mindfulness techniques such as yoga, meditation, and deep breathing can significantly lower stress levels. Engaging in regular exercise like walking, weight training, or stretching further boosts mental and physical wellbeing. Adaptogenic herbs like ashwagandha can also help enhance stress resilience.
The Future of Women’s Digital Health Awareness
With nearly half a billion health-related searches annually, British women are taking a proactive approach to managing their wellbeing. However, the research highlights a critical gap—the need for trusted, professional guidance to ensure they access accurate, evidence-based health advice.
As social media and search engines continue to shape health discussions, platforms like Bigvits.co.uk aim to provide expert-led, science-backed resources to support women in making informed health decisions.
